From CWS Tours, Orlando The following will help explain the value of being linked on others web pages. We ask you to exchange links with CWS Tours. at < http://www.cwstours.com > LOGO is http://www.cwstours.com/titlecws2.jpg When completed, email us and tell us where to find our link. We will then shortly reciprocate. ====================================================================== T H E I N T E R N E T G A Z E T T E N E W S L E T T E R Website Design, Marketing & Promotion Tips For the Webmaster HTML VERSION: http://www.internetgazette.net/issues/september0700.html THIS ISSUE: 1.Article: NEW SEARCH ENGINE RANKING SYSTEM - IS YOUR WEB SITE READY? 2.Internet Gazette Info. 3.Article: THE LIFE OR DEATH OF YOUR ADVERTISING 4.Subscriber Feedback 5.Newsletter Classified Sponsors 6.Advertising on the Internet Gazette Newsletter 7.About the Publisher Please forward this Newsletter to your Associates/Friends. To subscribe, go to http://www.internetgazette.net or send an email to mailto:subscribe-internetgazette@list.internetgazette.net --------------------------------------------------------- Full unsubscribe instructions are included at the bottom. _____________________________________________________________________ «¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤ ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ Sponsor: Special Olympics ------- Each One Of Us Can Make A Difference By Participating In The Olympic Dream Auction, An Event To Raise Funds For Special Olympics Northern California. Dream Auction Categories include: Company Store, Computer Accessories, Computer Hardware, Event Tickets and Memberships, Fine Art, Just for Fun, Sports Memorabilia, and Unique Experiences Together we can make dreams come true. http://www.auctionet.com/nph-auction.pl?301001 _____________________________________________________________________ «¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤ ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ INTERNET GAZETTE INFO. ---------------------- ARTICLE SUBMISSION: Have a great article you'd like to submit for future issues? Send an email to mailto:articles@list.internetgazette.net for content and e-mailing information, as well as inclusion in our NEW E-BOOK! _____________________________________________________________________ «¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤ ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ NEW SEARCH ENGINE RANKING SYSTEM - IS YOUR WEB SITE READY? ---------------------------------------------------------- Over the last month some major changes have been taking place in regard to how a web site is ranked in the Search Engines. There is a new ranking system that is now being used by Alta Vista, Excite, Google, Lycos and the search portion of Yahoo. This new system will track and rank sites according to the number of links pointing to a particular web site. Not only is the number of links considered, but the quality of links is considered as well. With these new changes now in effect, not only are web sites ranked by keyword relevancy, meta tags, title and text, but the overall popularity of the web site as well. These new changes may have a great impact on the effectiveness of some of the current techniques used to achieve high rankings. Establishing quality links to a web site has always been an effective way to build traffic, but now has become a necessity. By obtaining just a few links from high-traffic web sites your traffic will increase considerably. The more high-traffic links you receive, the more traffic you will receive and the higher your web site will be ranked in the Search Engines. If you have a quality web site, chances are you're already being linked to and don't even realize it. That's a great starting point however, you must build on that by finding targeted web sites that may be interested in exchanging links with you. A targeted web site will have similar content to yours, but will not be in competition. A good way to find these web sites is to visit a Search Engine and type in one of your keywords. Visit some of the top ranking sites and gather information such as, the owner's name, email address and a little bit about the web site. Contact the owner personally and discuss a link exchange with them. Mention the owner's name, web site and what you liked about his site. In addition, tell him why you think a link exchange will benefit both of you and a little bit about your web site. Requesting a link exchange is not the only way you can obtain links to your web site. Here are some additional ways: Ask Your Visitors to Link to You Make linking to you as easy as possible. Create a page on your web site that includes your banners and text link descriptions. Put a link to this page on your main page that says "Link to Us." Provide a Valuable Service Give your visitors a reason to link to your web site. If you provide a valuable service, you can be sure your visitors will tell their visitors, their visitors will tell their visitors and so on. Word of mouth is one of the best forms of free advertising. Give Away Free Ebooks Everyone loves getting something of value for nothing. Create a free ebook and allow it to be freely distributed. Provide complete instructions in regard to linking to your web site, including a description of your ebook. Write Articles Write an article and allow it to be freely published. With each article you write you are entitled to include your author bylines. These bylines are nothing more than an advertisement for you, your products or services and your web site. Many web site owners will publish articles on their web site and include live links to the author's web site. About 80% of all web site traffic originates from the Search Engines. It is well worth your time and effort to spend some time developing as many links to your web site as possible. Not only will these links bring you additional traffic, but you'll increase your ranking at the Search Engines as well. Web sites come and go each day on the Internet. If you visit a web site and find it to be a great resource, show your support for that web site by giving them a link. In addition, tell your ezine subscribers about them. By supporting your favorite web sites, you can show your appreciation for all of the hours and hours of hard work that goes into developing the web site and help ensure it will be there the next time you visit. Without your support, many of your favorite web sites may not be there in the future. --- About the Author: Shelley Lowery is the Webmistress of Web-Source.net. Your Guide to Professional Web Site Design & Development. Display complete, professionally written articles & photographs on your website that automatically update each week, free. Join The Syndicator. http://www.web-source.net _____________________________________________________________________ «¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤ ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ Sponsor: Subscriber Adviser -------------------------- NEED A FRIENDLY EAR? WANT TO HELP OTHERS? Submit your questions for our readers to advise you on or just give your opinion. The topics can cover every aspect of life including: romance, employment, finances, children, home, family, health, pets and anything else that effects you. SUBSCRIBER ADVISER: The sounding board for every day problems and issues that effect your life that you would like second, third or fourth opinions on! No crystal balls or ancient advisers, just subscriber FEEDBACK! Subscribe by going to http://www.subscriberadviser.com or http://www.subscriberadvisor.com or by emailing mailto:subscribe-subscriberadviser.com@list.subscriberadviser.com _____________________________________________________________________ «¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤ ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ THE LIFE OR DEATH OF YOUR ADVERTISING ------------------------------------- I'll bet that headline got your attention! That's the whole point of headlines... to get the attention of your reader and cause them to want to read what's below the headline. Headlines should make such an impact that the reader will be intrigued enough to read the article, advertisement or story that follows. This is the most vital part of your advertisement. If the headline isn't interesting, you have a poor chance to get your point across in the copy because the copy will most likely not be read. So what goes into a power-packed headline? Well, here are a few suggestions: 1. Solve a problem - I read a great headline on a web site for custom written poetry (www.peoplepoems.com). It said, 'We can solve your gift problem in 1 day for just $15.00'. Wow! If I were in the market for a gift, and didn't know what to buy, I would definitely read the copy that followed that headline. It offered to solve my problem and that caught my attention. 2. Use a statistic - The Customer Service page of my web site (www.attractandkeepcustomers.com) states, 'It costs 30 to 40 times more to gain a new customer than keep an existing one.' I know as a small business owner that statistic really hits home. Every small business owner is looking to save money in every area possible. Most are very interested to read what needs to be done to keep their existing customers. 3. State a quote - Did someone famous say something that applies to your advertising? Can you put a new twist on an old saying? Use it! A weight loss center might try something like, 'If it's not over 'til the fat lady sings then this is going to take awhile!' 4. Ask a question - Perhaps our same weight loss center might ask, 'What does it take to lose 20 pounds by summer?' One word of caution with asking questions... never ask a question that can be answered with, 'No'. For example, our weight loss center would not want to ask, 'Do you know how to lose 20 pounds by summer?' The reader might very well answer, 'No' and skip the ad. If they knew how, they wouldn't be reading your ad! 5. Create a mystery - A consumer's watchdog group once began an ad with 'Who's responsible for this!?' That would definitely make me want to find out what the heck was going on. Above all, make your headline applicable to your target audience. Just as the question, 'Do you know how to lose 20 pounds by summer' doesn't apply because it can be answered with no, it also alienates the target group. Headlines should be thought out carefully and given a great deal of attention. They are, after all, the life or death of your ad. Creating effective headlines will go a long way toward building more powerful advertising. And powerful advertising makes more sales! --- Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ghostwriting services. Subscribe to KT & Associates' Ezine "Business Essentials" at mailto:BusinessEssentials-subscribe@topica.com or visit her site at http://www.attractandkeepcustomers.com _____________________________________________________________________ «¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤ ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ SUBSCRIBER FEEDBACK ------------------- What would you like to see in the Internet Gazette's future issues? What did you think of today's ezine? 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